MUHAMMAD AFIQ BIN JAAFAR SIDDEK(173789) 5. The acceptability of Halal and Kosher meat products relies not only on the species origin but also on the manner of slaughtering of animals. Purpose Man, A.R. It was found that consumer still has sceptical attitudes towards halal logo and certification, even though industry has found that the logo and status can be a marketing tool for business expansion. Therefore, the generalization of the research could be applied and strengthen in the existing halal literature. 360 structured questionnaires were distributed to the respondents in Kota Kinabalu, Sabah and 349 usable questionnaires were analysed. (hazard analysis critical control point (HACCP), and good manufacturing practices (GMP)) measures and halal certification in Malaysia. There is a technique and approach such as gamification that need by the Japanese people to fulfill this requirement. Ok la, halal speed dating is not new any more. Moreover, the non-Muslim restaurant manager have been respecting the Muslim religious food for generations as well as the processes that get the food from farm to table. As stated by [34], lack of statistics perplex the asses, linked financial institutions. The superimposition of the contour plots was successfully developed to identify the optimum region for the lowest stickiness and highest moisture content which were at 67–70% flour content and 10–15 min resting time. p>There are projected to be over 200,000 Muslim tourists will visit Japan due to expected Tokyo Olympics 2020. The goal is to help Malaysian Muslims find partners the halal way – which means women must be chaperoned by a wali (guardian) until she marries her jodoh. In Malaysia today, halal practices, or those that adhere to Islamic law, are deeply important for increasingly devout Muslims, who make up more than 60 percent of the population. Hence, this chapter aims to present and confer the development of halal logistics in Brunei Darussalam. They also include many strictures to follow for ritual cleanliness of foods. Occurence of Halal Issue in Malaysia 1. Halal value chain consists of. Sales and Sponsorship Inquiries [email protected] Sales and Marketing Director. About 32% of Malaysians are non-Muslim. There has been abundance of research on Halal issues and challenges. KEYWORDS: Halal and Haram, Halal Food, Halal Issues, Halal Challenges, Halal in Malaysia. Malaysia’s international reputation and ambition to become an influence within the international halal industry are threatened by the inward-looking and politically suspect Jakim, critics say, adding that halal certification and management are best overseen by science orientated people with a deep understanding in logistics. Baba-Nyonya restaurants emerge to have contribution to the development of Malaysia as Halal Tourism Destination. Ürünlerde Helal Sertifikasyon ve Logo Uygulamaları Halal Certification and Logo Applications in Prod... Halal’s Logo Design Application on Grocery Products in Malaysia. At the same time, halal logistics capabilities are critical i, been enhanced or added by doubtful substances or animal enzy, ingredients intermixed with non-halal materials. Issues and Challenges in Introducing Islamic Insurance (Takaful) into the Algerian Financial Market: Lessons from Malaysia. Consumers who prefer food that is free of pesticides, preservatives and antibiotics, and which has not been genetically modified, may consider halal products. A primary concern is ensuring products are free from pork and alcohol. – This study is very significant as this is the first paper to examine attitudes of restaurant managers in relation to halal certification in Malaysia. The Malaysian Anti-Corruption Commission (MACC) needs to make an investigation of JAKIM’s Halal Hub Division one of the highest priorities to ensure the integrity of Malaysia’s halal certification system. SHARDANA AIGA BT SALIS (172882) 7. Fast food chain shores up its halal credentials with birthday cake controls . The paper kicks off with an overview of the Halal concept followed by a discussion on traceability systems in the Halal food industry as well as the different traceability systems that have been implemented in other food industries globally. Özellikle Müslüman müşteriler ürün seçiminde helal markalı ürünlere güvenmektedirler. Flour content between 56% and 62%, and resting time within 27 and 50 min, resulted in dough with high stickiness. Meat and meat products are widely consumed worldwide as a source of high-quality proteins, essential amino acids, vitamins, and necessary minerals. The study aims at optimizating, validating and superimposing the best combination of factors, to produce the lowest stickiness and highest moisture content in cookie dough. The findings of this study indicate that all products will be evaluated based on the final products. This paper attempts to review the issues and challenges of halal food implementation in Malaysia. Concepts of halal have been discussed in terms of definitions, and scopes have also been established. Brunei Darussalam, a notable country in the halal economy, is devising strategies to capitalise on the halal industry growth and is committed to establish its very own halal logistics environment. or stated at their premises. This content was commissioned by Nikkei's Global Business Bureau. Originality/value Opinions of such experts as academics, industry practitioners, consultants and enforcers were gathered for this study. understand that when halal food is prepared and served in unsafe and unhygienic condition, the food is no long. products. Since the 23 rd meeting of the Standing Committee for Economic and Commercial Cooperation (COMCEC) on November 2007, OIC has organized a conference and its sequential meeting on The OIC Halal Food Standard. Jakim: Products used fake halal logo. The halal certificate, issued by Malaysia's Department Islamic Development (JAKIM), is a document that certifies the products that have followed and cover the Islamic dietary guidelines, ... .He loves those who keep clean" (Al-Baqarah 2: 222) and "And purify your clothes" (Al-Mudathir 74: 4); thus, utilizing both concepts, Halal-Tayyib (Yunus et al. [We] have to ensure that all products consumed in our restaurants are halal-certified as required by Jakim.". Potential future technologies are predicted, and probable challenges are summarized. This study will facilitate citizens and tourists of Thailand to decide about GM food for their better health. Email: … Food is an organic need and essential to our survival, whereas nutraceuticals and pharmaceuticals play an important role in disease prevention and cure. Tieman, M., 2007. However, in perspective to the Malaysian Halal industry, there are countless cases discovered by the authorities and the consumers signifying for a better traceability system to be implemented by industry players, in particular the supply chain stakeholders. Retrieved fr, Dennis, M.J., 1998. Both Islam and Judaism have their own dietary laws in their holy books regarding acceptance and forbiddance of dietary items particularly meat and meat products. The authorities feared the mention of dogs might confuse consumers. Muslim's consciousness of their responsibilities to consume only halal food creates an enormous potential worldwide demand for halal food. Findings from this study reveal that there are eleven critical success factors upon which producers or implementers of MS1500:2009 need to focus. in Arabic within the circle of the logo. The results are desired to help the food industry players in maintaining a system that can improve the transparency and the integrity of their Halal food chain. It was found that the industry was characterised by 16 strengths factors, 18 weaknesses, 9 opportunities and threats. INTRODUCTION In today’s global market, regardless of industry, organizations are surrounded by competitors. SITI KHADIJAH BT KHALID (173666) 8. The Significant Role of Halal Ports in Malaysia Logistics Industry. Malaysia says halal issue won't affect vaccine roll-out Country's health chief allays concerns among local Muslims about taking the vaccine shots. “Among the top five consumers of halal food, Indonesia is considered the largest. Cookie Policy In fact, the non-Muslim players are the ones dominating the industry. (IMP) for Food and Pharmaceutical Productions. Data were collected by distributing questionnaires to Muslim tourists preferably who were visited in Kuala Lumpur. However, it is still under development and in need of support from universities and research centers. The Halal logo, furthermore, encompasses imported products from different countries that are certified by JAKIM. The Halal Journal, 2 (2): 186-195. But in case you’re not up to speed, it is a matchmaking event that has grown very popular in Malaysia since it started in 2015. development, finance and communication and branding. Research Journal of A. editor-files/HDC-122/file/PAPER15-istihalah_concept_and_application.pdf. Email: mohdanuar@um.edu.my Afiqah Salahudin, Postgraduate Student, Department of Fiqh and Usul, Academy of Islamic Studies, University Malaya, Kuala Lumpur, Malaysia. Authentication of Halal and Kosher meat and meat products: Analytical approaches, current progresses and future prospects Authentication of Halal and Kosher meat and meat products: Analytical approaches, current progresses and future prospects, The Representation of Baba-Nyonya Cuisine in the Context of Halal Tourism Industry in Malacca, Malaysia, Exploring the Issues and Challenges in Malaysian Cosmetic Halal: A Theoretical Framework, Optimizing the Processing Factor and Formulation of Oat-Based Cookie Dough for Enhancement in Stickiness and Moisture Content Using Response Surface Methodology and Superimposition, Halal Certification of Food, Nutraceuticals, and Pharmaceuticals in the Arab World, Investigating the antecedents of halal brand product purchase intention: an empirical investigation, The Development of Mobile Japanese Halal Gamification (MJHG), The premier of Halal logistics in Brunei Darussalam, A Proposed Conceptual Framework for Blockchain Technology in Halal Food Product Verification, Impact of genetically modified food knowledge, environmental, and food safety concerns on purchase intention of genetically modified food in mediating role of perceived risk: An empirical study in Thailand, PERCEIVED IMPORTANCE ON MALAYSIAN HALAL AND AUTHENTIC HERITAGE FOOD (HAHFo) : INTERNATIONAL MUSLIM TOURISTS' PURCHASE INTENTION BEHAVIOUR, Value chain of halal certification system: A case of the Malaysia halal industry, The competitiveness of halal food industry in Malaysia: A SWOT-ICT analysis, Review on Knowledge Management as a Tool for Effective Traceability System in Halal Food Industry Supply Chain, The Importance of a Standardized Islamic Manufacturing Practice (IMP) for Food and Pharmaceutical Productions Hamid: The Importance of a Standardized Islamic Manufacturing Practice (IMP) for Food and Pharmaceutical Productions, Critical Success Factors of MS1500:2009 Implementation, Restaurant managers' perspectives on halal certification, Intention to halal products in the world markets, Changing in the Aspect of Nature and Name (Istihalah): Its Point of View in the Islamic Law, Exploring the OIC Food Manufacturer Intention Towards Adopting Malaysian Halal Certification, Development and Validation of Job Satisfaction Instrument, Current Trend for Food Safety and Halal Measures, Malezya’da Helâl Gıda Sertifikasyonu ve Uygulaması. The system also intends to ensure the affordability and accessibility of Halal certification for as many industry players as possible as blockchain technology is believed to remove the complications in the certification process and reduce paperwork related cost. Stay ahead with our exclusives on Asia; the most dynamic market in the world. using unrecognized halal certificates at their premises or on their product’s packaging [36]. As Muslims, the search for lawful (halal) and wholesome (tayyib) products such as food and medicines is not only a part of ibadah and to get pleasure of Allah SWT. In a study conducted in Malaysia, Rezai et al. McDonald’s Malaysia said its rule of allowing only halal-certified birthday cakes was to comply with the stipulations of the Malaysian Islamic Development Department. Structural Equation Model was used to assess the direct relationship between attitude, perceived behavioural control and subjective norms towards the food manufacturers’ intention to adopt Malaysia Halal logo as the International Halal Certification. Raha and R. Son, 20. International Journal of Commerce and Management, 21 (1): 8-20. © 2008-2020 ResearchGate GmbH. Get trusted insights from experts within Asia itself. Yet, many people are not responding to such GM food positively by considering it unnatural and artificial. Furthermore, Malaysia has sucsessfully been example among Islamic nation in the development of halal industry. This up-to-date review intends to provide an updated and extensive overview critically on the present situation, progress, and challenges of analytical techniques to authenticate animal species in meat items. Media and Branding [email protected] Brand Director. Perceived risk has been found as a significant mediator in the relationship between all independent variables and purchase intention of GM food. Managing halal quality in food service industr. Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century. This approach helps brands to attain product differentiation, a perception of improved quality and overall support from Muslim consumers without major product modification (Hamdan et al., 2013; The lack of available instrument (in isolated working environment e.g. The major reason this country became an attractive destination for Muslim travelers is: Malaysia offers of a great, wide range incredible, splendid cuisine from three major ethnicities which are Malay, Chinese and Indian that symbolized the food culture. NUR FAZHILAH HANIM BT HALIM (174354) 4. All content in this area was uploaded by Mohd Aliff Abdul Majid on Aug 04, 2016, been discussed in terms of definitions, and sc. However, the safety of food for Muslim c, producers. Traceability procedure and identification of a long list of ingredients is a challenge but also key for verifying the Halal status of the end product. Halal cakes become hot issue at McDonald's in Malaysia. Stickiness remains the bane of the production of bakery and confectionery products, including cookies. ISSUES & CHALLENGES IN IMPLEMENTATION OF HALAL … This study involved three hypermarkets that been chosen for this study including Tesco, Giant, and Kedai Rakyat 1 Malaysia in Malacca Town that contributed a huge income in the retail industry. Results show that the key success factors of MS1500:2009 implementation have become a matter of deep concern, not only for halal food producers, but also for the stakeholders in the halal food industry in general. TEMPO.CO, Jakarta - Indonesian Food and Beverage Association (Gapmmi) chairman Adhi S. Lukman said Indonesia had not yet become a leading exporter of halal food products and still lag behind other countries, such as Malaysia. Dolayısıyla bu çalışmada helal sertifikasyon ve logo kavramları irdelenerek helal sertifika ve logo uygulamaları hakkında bilgiler verilecektir. This demand for halal food has increased in tandem with the increase in the Muslim population all over the world. insufficient information on the benefits of halal process, they are not practicing it on their daily lives [28]. Sunday, 01 Jan 2017 11:49 AM MYT. Therefore, in this study, information about halal certification and logo applications will be given by examining the concepts of halal certification and logo. Results from ANOVA showed that all factors were statistically significant at p < 0.05. Halal governance hinders the process of certification, and thus has made it difficult for small and medium enterprise to establish halal status. Jones, P., C. Clarke-Hill, D. Hillier and P. Shears, 2000. Many processed products contain ingredients derived from animals, where the consumption of such products is prohibited by several religions and lifestyles. Multiple regression analysis was used in this study to assess the relative importance of HAHFo dimensions towards protecting the authenticity of MHF. This paper attempts to review the issues and challenges of halal food implementation in Malaysia. Contact Us. Regaining Halal Integrity. However, research has been revealed that Malaysian Heritage Food (MHF) is having a serious problem among Muslim tourists whereby they have the limitation to experience diversity of food culture due to non-halal issue and lack of confidence to purchase. Currently, the awareness of some doubtful and questionable ingredients in the food and pharmaceutical products in the market has increased. Findings discovered a highly significant importance for multi-ethnicity food providers to practice halal procedures in convincing Muslim tourists to choose variety of cuisines offered. The concept of Islamic Manufacturing Practice (IMP) has been introduced in Malaysia to fill this void but unfortunately, the contents of the IMP are still equivocal and limited. Finally, the results outline some possible practical recommendations for heritage food service provider who might pursue with marketing strategies towards serving HAHFo among Muslim international tourists and promoting Malaysia as a hub of diversity halal food culture for tourists " destination. The fast food chain said in a Facebook announcement on Dec. 31 the policy was being stepped up to safeguard its halal status. taşımaktadır. In addition, the study also provides a mechanism for the determination of the legal ruling in Islamic law, especially in the case of istihalah that produces a good product for publics. A noticeable growing trend in cosmetics in Malaysia, is in the demand for halal-compliant products. The word "HALAL" in Roman alphabets below it. HALAL VIRAL ISSUES IN MALAYSIA Mohd Farid Hadi Sharif & Dr. Mohamad Zulkifli Abdul Ghani; 6. As a leading global halal hub, Malaysia halal product export is poised to grow by 5% year-on-year to RM45 billion in 2018 from RM43.39 billion in 2017. The restaurant does not have pork on its menu, but chicken, duck, seafood and vegetables. Understanding the development and future directions of halal logistics in Brunei could provide insights into local, regional or global stakeholders, attract more interests, fortify halal commitments, and enrich the halal and logistics body of knowledge. This study uses qualitative methods through instruments of data collection and content analysis based on comparative method. This paper is analyzed the competitiveness of halal food business in Malaysia using ICT-aided SWOT analysis techniques. Kamaruzaman Noordin, Djafri Fares. Malaysian Halal certification is now among the most widely recognized and respected symbols of Halal compliance in the world. [3] and it was a favourable improvement in Islamic beliefs and practices. Malaysia. However, given halal logistics in Brunei is still at an early stage, research concerning halal logistics is limited and seldom discoursed. 1 I declare that this thesis entitled “The Relationship of Halal Food Consumptions and Psychological Features of Muslim Students in Malaysian Public Universities” is the result of my own research except as cited in the references. It also addresses slaughtering procedure with brief discussion on Halal and Kosher laws with a view to creating consumer awareness against fraudulent practices. Despite the utilization of dusting flour and oil to reduce dough stickiness during the production process in food industry, they do not effectively help in eliminating the problem. In addition, a total of 28,000 jobs were created. A Bernama report on January 12 quoted Jakim director-general Datuk Mohamad Nordin Ibrahim as saying that the penalty was provided for under the Trade Descriptions (Halal Definition) Order 2011. Therefore, it seems that the Muslim contemporary jurists always do an effort to solve the problem of food based on evidence takenfrom the Quran and the Traditions of the Prophet. There are some Halal violation cases and this can potentially affect the reputation of the Halal food products. has created dubiousness amongst them, and consequently, certificate and requires strict process to renew the certificate. Social and Behavioral Sciences Procedia, 121: 3-25. Although they do not hold halal certificates, they are categorized as Muslim-friendly Baba-Nyonya Restaurants and visited by Muslim customers. April 27, 2017, 14:00 . (Courtesy of HSN). NOR AMIRAH BT ROSLAN (172951) 3. The purpose of this research is to assess the impact of environmental consciousness, GM food knowledge and food safety concern on purchasing intention of GM food items in the mediating role of perceived risks in Thailand. which this confirms the products are safe, nutritious and hig, religion motivation alone but also in relation to issues s. welfare which influence public perception towards halal principles [17]. Marketing halal: Creating new economy, Janis, Z.M., 2004. Through observation, interviews, and literature studies it is known that some restaurants are starting to change food menus from pork menus to pork-free menus. THERE is more to the halal industry than what meets the eye despite the religious code it represents. Shafie, S. and M.N. Thus, the objective of this study is toidentify the istihalah process that is of a major importance factor in transforming DNA of food, changing the unclean substance to the new products that benefit consumers. Jakim has issued a warning that any corporate body found guilty of trying to mislead customers with their halal status can be fined up to RM5 million. Three hundred (300) OIC food manufacturers were interviewed. Furthermore, moving forward, the chapter deliberates on the future trends and challenges of halal logistics in Brunei. This paper discusses about some aspects of manufacturing processes in food and pharmaceutical industries that reflect the importance of a standardized IMP. This paper intends to summarize briefly the food value chain scenario and describe the relationship between the food safety, The introduction of Halal logo issued by Malaysia's Department of Islamic Development (JAKIM) has influence the awareness and perception among Muslims consumer about the importance of consuming Halal products and the important of Halal logo. Implementation of Halal-Tayyib concept is essential to determine the Halalness of food and pharmaceuticals. Comparison and Challenges in the Implementation of Halal Food Laws in Malaysia, the Netherlands and United States of America December 2017 DOI: 10.17576/juum-2017-21-06 Recent Developments in Food Authentication. Halal industry contributes to societal development and national economic growth. The Baba-Nyonya or Peranakan foods is one of Malacca's distinctive dishes as a form of acculturation of Chinese and Malaysian culture which presents to complement the diversity of attractions and services in the Malaysian tourism and hospitality industry. Second, the present research is an effort to empirically validate the interrelationships among branding constructs such as brand image, brand perceived quality, brand satisfaction, brand trust, and brand loyalty in a holistic framework to confirm whether these branding constructs also work for the halal brand in the same way to gauge Chinese Muslims consumers’ purchasing intentions. Conference on Social Sciences and Humanities, pp: 954-960. "As a company that serves all Malaysians, we have never intended to discriminate against anyone," McDonald's said. The participants will also be exposure to the Halal slaughtering regulation and procedure not only in Malaysia but also global. Arash Asiaei, Azmin Azliza Aziz, Suhaiza Zailani . This has been innovated not just to increase the quantity of food but to instill the desired characteristics in a natural food item. This study also cooperated with a few that were involved with the issue of Halal certification in Malaysia namely JAKIM and JAIN. This study was conducted in light of insufficient research hitherto undertaken on the utilization of response surface methodology and superimposition to enhance the stickiness and moisture content of quick oat-based cookie dough. Therefore, being Muslim one should always look for Halal products to meet the religious requirements that would preserve bodies and souls, ... Only the Muslim communities do not consider Halal foods as their sole religious requirements, the non-Muslims now also started choosing this type of food as they perceive that Halal foods are much cleaner, congenial to health and safe (Zulfakar, Anuar, and Talib 2014). It is suggested that all public and private sectors to work together to overcome the issues and challenges of halal implementation in Malaysia. … It is gathered that very few researches were performed in the hospitality industry pertaining to halal certification, although the demand for halal foods is growing. This study aims to understand the determinants that influence the OIC food manufacturers’ intention to adopt Malaysian Halal logo as the globally accepted Halal certificate through the application of an extended Theory of Planned Behaviour (TPB). Many on Facebook criticized the company for the move. The country has also been developing the halal industry since the early 2000s, which resulted in the country’s halal exports reaching RM43 billion in 2017. Read more. there are fake logos and identifying the authorized halal logo by JAKIM could be challenging. Malaysia is successful in being a model I. plays a vital role for Muslims to purchase halal products in the market. integrating the processes that assist the establishment of value within firms and across the supply chain. There is an enormous positive global recognition of business in the Halal. This phenomenon has attracted some of the food manufacturers to seek standardization of Halal certification. Therefore, it is important to develop a system that integrates a verifiable, open, and safe shared database that is not run by a centralized operator. Journal of Economics and Management, 3 (2): Malaysia. Halal assurance system has been found to be a wholesome system that ensures other systems such as Good Hygiene Practice (GHP), Good Manufacturing Practice (GMP) and Hazard Analysis Critical Control Point (HACCP) which has been established and incorporated together. The study is unique as impact of GM food knowledge was not seen in the past on purchase intention of GM food while the mediating role of perceived risk was also not tested before. Retrieved from http://novintarjom. Please review our Istihalah is a new concept worth being debated in the context of halal food implementation and certification. In Malaysia, food businesses consist of … Starts. Findings thus uncertainty sources need to be clearly stated as justified in Islamic law. That is why the objective of this study discusses how to develop an application of MJHG in a smartphone-based on the android system. Gamification which integrating game thinking and games element has been proven to help in learning new knowledge. Especially Muslim customers rely on halal branded products in their product selection. These factors will be guidelines for all MS1500:2009 implementers to enable them to provide high standard halal products. Since the 1980s, Malaysia was the pioneer in establishing Halal laws and remains a force in matters relating to halal certification globally. Despite rooted from Islamic needs, Halal certification also attracts both Muslims and non-Muslims. Analyst, 1, Aida, A.A., Y.B.C. Design/methodology/approach The central composite design (CCD) technique was employed and 39 runs were generated by CCD based on two factors with five levels, which comprised flour content (50, 55, 60, 65, and 70%), resting time (10, 20, 30, 40, and 50 min) and three replications. To enhance its current competitiveness and preparedness for future challenges a comprehensive ICT-based strategy is recommended. underlined would be eliminated and the challenge to make Malaysia as global halal hub would be achieved. this new standard will strengthen Malaysian halal certification [3]. Previous Next. brand image, brand perceived quality, brand satisfaction, brand trust, and brand loyalty to a less explored field of halal brand products - halal brand image, halal brand perceived quality, halal brand satisfaction, halal brand trust, and halal brand loyalty. In an … The authors would like to thank Mr Zairi Ismael Rizman for, Proceedings of the 2006 International IFSA. Halal Certification: An, Fun, S.S., 2007. "At McD, we have always practiced a 'no outside food allowed' policy, but have made exceptions for birthday cakes as they are important for celebrating special occasions. In fact, it can also nourish the bodies and souls due to the permissibility and purity of the products. Sharia-compliant distribution, also known as halal logistics, is one of the main drivers behind the rapid growth of the global halal industry. The presence of Halal certification is a form of consumer protection and therefore, the integrity of Halal certification must be carefully monitored.