However, it can be discussed whether these percentages reflect the nature, of Airbnb operations; in this case the number of property listings rather than the number of hosts, would be relevant. Biopolitics, home and community in the Airbnb dream-world of global hospitality, Towards Understanding the Socio-Economic Patterns of Sharing Economy in Australia: An Investigation of Airbnb Listings in Sydney and Melbourne Metropolitan Regions, A First Look at Online Reputation on Airbnb, Where Every Stay is Above Average. According to Rifkin (2014) we are in the middle of the third-, industrial revolution and we move into the time frame of the Internet of Things. 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Secondly, the lack of systematic integration of organizational mindset in the business model innovation steps. Methodology: This contribution is mainly based on experience, published literature and empirical research, in the context of academic and scientific information services. 45. Changes in distribution channels, with a hegemonic position, for Google, is one of them. Airbnb is a business that gets accommodation for travelers. Conclusively, it becomes obvious that, while this research delivers a methodology, which serves as an indication on how to close the research gap of acknowledging organizational mindset within the beginning of the innovation process, further significant research gaps remain to be investigated. Zervas, G., Proserpio, D. and Byers, J.W. Their reactions can be analysed as follows: How do you believe Airbnb will develop in the next five years? Nevertheless, areas in strategic tourist locations have been identified as places where Airbnb is having a pressing impact, and where imminent regulatory intervention is required. Aaron Tham. for residents of tourist areas. hospitalitynet.org/news/4071878.html (accessed 30 September 2015). Our focus was on the Dutch city of Utrecht. Thus, two research gaps are acknowledged. Airbnb, San Francisco, CA, 9 November, available at: www.airbnb.nl/press/news/study-finds-that-airbnb-. ...Keys Global Marketing Research Paper Airbnb: Alternative Hospitality Introduction When a design conference came to San Francisco in 2007 and wiped out available vacancy in hotels, Brian Chesky and Joe Gebbia sought an opportunity to lessen their financial burdens and … The analysis used Porter’s Five Forces Model to evaluate the strength and weakness … Because this term is “vague and may be a marketing strategy” (AP 2019), we refer to these firms less poetically but more precisely as “internet-based service firms” (IBSFs).Economic policy discussions about IBSFs have become quite heated and are too often engaged at high levels of abstraction. Motives for using Airbnb in metropolitan tourism. The volume of Airbnb users does not suggest a causal relation, seem to be both rooted in increased mobility and low-cost travel (Hooper, 2015). Yeoman, I., Tan Li Yu, , R., Mars, M. and Wouters, M. (2012). , research paper, Boston U. The abundant availability of non-traditional accommodation, also inspired numerous innovative hotel concepts and had spin-offs for other creative, businesses. It focuses on Airbnb listings in two major Australian metropolitan regions, Sydney and Melbourne. Based on two online surveys targeting millennials from Germany and China, the results show that intentions to book on Airbnb is mostly influenced by subjective norm, desire for unique accommodation and variety, attitude and economic benefits. It does so by analysing some of the key technologies and calculative rationalities that drive the making of these global “communities”, and give rise to the champion of the Airbnb world of hospitality: the Superhost. As identified in our literature, study and industry debate, the major unknown is the scope and effect of future regulations. The study proposed in this paper will contribute to the limited pool of empirical research about Airbnb as a potential competitor of the hotel industry, and will be one of the first to tackle the problem with a qualitative approach. School of Management, Boston, MA. This was the first instance of an online booking platform halting access for inbound bookings for the domestic market.